UTM link builder for campaign tracking

FLPL supports reusable parameter templates so you can add UTM tags and custom query parameters without rebuilding the same tracking structure again and again.

Cleaner campaign workflows

Create templates for source, medium, campaign, term, and content. Apply them to short links so Google Analytics, Matomo, and other analytics tools can identify where visitors came from.

Useful for teams

Standardized UTM naming reduces reporting mistakes, keeps campaigns consistent, and makes it easier to compare email, paid ads, social, partner, and offline traffic.