Random short links are fast, but custom aliases are often better for public campaigns. A readable alias can make a link easier to remember, easier to type, and easier to trust.
When to use a custom alias
Use custom aliases for printed QR codes, WhatsApp campaigns, email newsletters, product launches, offers, menus, booking pages, and profile links. The alias should describe the action or destination clearly.
When random links are fine
Random links work well for internal sharing, temporary tests, private reports, or one-time links where readability is not important.
Keep naming consistent
Choose short, meaningful words and keep a simple naming pattern across campaigns. This makes links easier to manage later and keeps analytics reports cleaner.
FLPL supports simple short link management for campaigns, QR codes, link in bio pages, and everyday sharing.